A story of Passion and Taste

The Duesenberg Coupe “Simone,” was a request made by the cosmetics magnate Gui(Guy) De La Roche as a gift for his young lover Simone.

In 1936, he requisitioned it from Emmet – Armand Coachworks of America, located in GreenBrier, Pennsylvania.

The two immigrants Emmet and Armand took three years in designing and manufacturing the automobile. The car was full of feminine details like a transparent steering wheel, interior trim in purple, and a large “S” on the door and upholstered onto the seats. All of this was done with the aim of creating awareness of a car that was just for one special owner, Simone. When the fabulous car was complete, plans were prepared for it to be delivered to Paris for LaRouche’s approval and last payment.

1939 was a year fraught with danger, war was approaching as Hitler moved through Europe.

The plan was to hide the car until it could be safely transported back to the United States. Then, the Second World War came.

The car was last seen in 1940 at the Kolb showroom in New York.

Many years later the descendants of Armand Minasian found the blueprints of the car in an old barn near the LaRouche estate and as a result  the reconstruction of a model was possible.

The Story of the Tropical Sun is also quite interesting.

Marco Sangiorgi, the descendant of an art dealer’s family in Rome went to study in Paris in 1975 following his first great love with whom he married when he received his Masters Degree. Together the couple prepared a thesis on the similarity and differences between the art deco in France and the new Bauhaus school in Germany.  This Essay can be read at the Jaques Doucet library in Paris.

All of Marco Sangiorgi’s creations are a marriage between those two different concepts.  Some of its deco lines can be seen not only in the Sun Lounger Tropical Sun, but also the bending of the tubes that were made famous in 1929 by Marcel Breuer and Le Corbusier.

The tropical sun bed was designed in 2000 and was first conceived in 2003 in a small workshop that the designer had equipped with an Italian associate in Peru. Since then the Company has grown and this piece became the logo of the brand “Beltempo”.

It is a “classic to own”. The 2021 model has a yachting touch as a result of the use of teak wood and marine grade mirror polished stainless steel. All pieces were made in a limited number.